Lost in Translation

Clients can’t communicate? Make the design brief work for you and write it yourself

PROPER design briefs are the most important tools required before beginning any project. On one level, a well-prepared brief defines the scope of the project. It can be referred to throughout the creative process to keep you on the straight-and-narrow and it provides insight into the target market. On another, it is the agreed-to yardstick against which your creative work will be measured. Perhaps the most important aspect of a well-prepared brief is that it clearly communicates the strategic business objectives of the project to your team.