Brand Building or Brand Breaking?

May 26, 2009

CAN YOU BE HEARD if you aren’t saying anything? The Town of Midland (Ontario, Canada) seems to think so. They’ve decided to run an open competition to create a new logo for the town.

As with most speculative design contests, information is limited, but I would suspect that the Town feels that a new logo will give them a new look and a new identity. Ultimately, they must believe that economic development will increase as a result of their shiny new mark. Why else would they go down this path?

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The Slippery Slope of Spec

March 12, 2009

In tough economic times, don’t be tempted to work for free unless it’s for a good cause

WHILE speculative work has always been an area of concern in the design industry, you can expect to see a rise in these types of requests as the recession causes clients to cut costs, tighten budgets and expect more work for free.

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