Let’s Get Personal

Here are the do’s and the don’ts of building solid, long-term relationships with your clients

GOOD BUSINESSES attract new clients. Great businesses keep them. It’s simple, really. Your best client is the one that keeps coming back to you again and again. These are the types of long-term relationships that carry design businesses through tough economic times. A successful design business knows the key to profitability is finding the right balance between attracting new clients, while taking good care of the ones it already has.

Flexing Freelance Muscles

Even in tough times, freelancers can leverage their flexibility and low overhead to succeed

NOBODY said graphic design was a recession-proof business. Clients often cut their marketing budgets in times of economic crisis as they try to reduce expenditures to help weather the storm. As those budgets get trimmed, so too does the revenue of the design community as a whole. As some larger shops and internal departments reduce their staff, freelancing becomes a reality for more and more designers. Here’s how freelancers can not only survive but also thrive in difficult economic conditions.