Press Checks for Fun and Profit

Think the press check is only about quality control? Think again.

PRINT BUYERS come in all sizes and colours. It’s no surprise, then, that they approach press approvals somewhat differently. And, while the purpose of press approvals is to ensure the quality of the finished job, they also represent an opportunity for printers to solidify a relationship with the client.

Who Cares, Anyway?

Newsflash! Print buyers don’t care about your new gear

IF YOU WERE at Print World last fall you witnessed demonstrations of the latest and greatest equipment the printing industry had to offer. To be sure, the devices on display were faster and the quality more impressive than ever before. In the printing industry, despite the high costs of equipment, the pressure to continually upgrade in at attempt to gain the edge over the competition is relentless.

The industry certainly has changed dramatically over the last few years and the pace of change doesn’t appear to be slowing. But with all the changes and the high-priced equipment now in the hands of printers, does all that high technology really make a difference in the print buying decision? Does it matter if you’re producing the work on the latest 10-colour press or on a vintage machine in your brother’s garage?