In-house Survival Guide

May 1, 2008

Are you left out of strategic planning sessions? Here’s how to get a seat at the table

IN-HOUSE designers generally fall into two distinct camps: those who enjoy a wonderful relationship with their firm and are given creative and strategic control over communications initiatives to build and support the parent brand and those who, well, don’t.

Working creatively in a corporate structure can be like working in a foreign country. Surrounded by people who don’t speak the language of design or understand how designers think, creatives are often singled out as those people with the fancy flat screens, dark circles under their eyes and Elvis bobble-heads. But wouldn’t you like to be recognized for your contribution to the company’s bottom line rather than your creative workspace?

Read the rest of this entry »


Follow

Get every new post delivered to your Inbox.