Let’s Get Personal

Here are the do’s and the don’ts of building solid, long-term relationships with your clients

GOOD BUSINESSES attract new clients. Great businesses keep them. It’s simple, really. Your best client is the one that keeps coming back to you again and again. These are the types of long-term relationships that carry design businesses through tough economic times. A successful design business knows the key to profitability is finding the right balance between attracting new clients, while taking good care of the ones it already has.

Lost in Translation

Clients can’t communicate? Make the design brief work for you and write it yourself

PROPER design briefs are the most important tools required before beginning any project. On one level, a well-prepared brief defines the scope of the project. It can be referred to throughout the creative process to keep you on the straight-and-narrow and it provides insight into the target market. On another, it is the agreed-to yardstick against which your creative work will be measured. Perhaps the most important aspect of a well-prepared brief is that it clearly communicates the strategic business objectives of the project to your team.

How to Look Smart

When it comes to wooing clients, dress to impress and learn to talk their talk

BUILDING and maintaining client relationships requires work. To look good in front of clients, creative professionals need to bone up on their business skills.