When dealing with clients, look out for words that can come back to haunt you
THE LATE Rodney Dangerfield built a successful comedy career while “not getting any respect.” Unfortunately, not many designers work the nightclub circuit. They rely on the respect of their existing clients to help employ staff, pay suppliers and create value for partners and shareholders.
Language is often overlooked as a way to gain and build respect from your clients. I’m not talking about the technical language of design but rather the everyday comments that get thrown around in creative briefings or casual conversations that can (unintentionally) devalue your services. Read the rest of this entry »
Posted by pushingrock 
